Google Shopping advertising differs from other forms of paid search in a number of ways. With traditional search ads, our Google Experts target specific topics and search phrases, bidding for a search impression share with the aim to generate high-intent clicks to your site.
With Shopping Ads, a product feed is added to upload data that determines what searches your product is placed for. If optimised correctly, this feed will make sure your listings are visible in search engines to the correct customers in a manner that helps them find your products with ease.
The highest quality titles and descriptions that are entirely optimised are key to whether a product ad gets shown in the right place, or shown at all. Shopping feeds can also incorporate trust factors such as review stars and product information such as size in order to draw more attention to what can be a highly competitive space.
Smart shopping campaigns allow our paid media experts to automatically pull product data from a feed. This can then be used to create Google Shopping ads that can be continually optimised for the highest possible return on your investment.