Overview.
In-House is a luxury furniture and accessories brand. We launched its marketing as a new brand, alongside the website.
The objective.
Build brand awareness and sales from day one, centred on a curated range of work-from-home furniture.
Our approach.
We built search into the launch, from the site's structure and speed to landing pages shaped around buyer intent.
How we did it.
We built the launch around the curated work-from-home range, starting with what buyers were searching for, so the brand appeared when they were actively looking.
The site's structure, speed and crawlability were set up so search engines could understand it from day one, and landing pages were shaped around buyer intent, with a clear path to purchase and email sign-up.
The results.
20,000 new users arrived from organic search within four months, and 500 people signed up to the email list.
- 20k
New users within 4 months.
- 500
New email subscribers.
Working with Circulate has been an absolute pleasure and is ultimately delivering results. From the initial engagement, they took time to understand exactly what our goals were and ensured through every step that they were delivering outcomes aligned to those goals. Every month has seen increased traffic and sales as they continue to help us develop our brand.
Nory
