SEO Agency
Rankings are the scoreboard, not the goal. We build the search visibility that turns into revenue.
Google handles over 70,000 searches every second. Being findable in the ones that matter to you is the cheapest growth you’ll ever buy.
Your buyers don’t only search on Google
Google still drives revenue
It’s stopped being the only place a buying decision starts. All the Google Ads in the world won’t help if people are scrolling past them.
Search happens everywhere now
People ask ChatGPT, TikTok and YouTube are search engines, Reddit threads are beating out well-constructed articles. The skills we’ve developed still work, even if the landscape’s changed around them.
One strategy for every surface
That’s the job we take on as an SEO agency. One strategy that puts you in front of your buyers, measured above surface rankings on what drives revenue.
How we work with you
We come to you.
Every engagement starts in person, at your business. We sit down with your team, sales included, to learn who buys from you, why they buy and what makes you different.
We map what your buyers search.
We map the searches and questions your buyers use, in Google and in AI answers, and see who wins them today. That list becomes the plan.
We build pages that rank.
Technical fixes, content around real buyer questions and links from sites that matter, done in the order that moves your numbers fastest.
We show you what’s moving.
Clear monthly reporting, talked through by the people doing the work. What’s working, what isn’t, and what we’re doing next.
The work that moves organic rankings
Where you rank today
Organic search still starts most buying journeys. The value sits in the handful of terms your buyers use. Be the result they see first and the one they can’t ignore.
The keywords your buyers use
The full keyword universe for your business. Volume and difficulty show what’s achievable, intent shows what’s worth ranking for.
Mapping the SERP
Keywords don’t automatically mean traffic. From snippets and People Also Ask to AI Overviews and local packs, we know what a page has to do to earn its place. We map what makes each SERP stand out and how to optimise for it.
Pages that rank
Every page on your site should serve a purpose. We make sure your site is structured for conversion journeys and enhanced with internal links that make it clear why it all matters.
Technical foundations
Crawling, indexation, speed and structure. The underpinnings of making sure your content gets seen by crawlers and customers.
SEO case studies
Case studyVortexa
Read the case study Vortexa. 250% more enquiries from a niche, high-value market.
We built the search strategy around Vortexa’s key customers, getting product pages and insight articles ranking for the exact terms analysts and traders search.
- 250%Enquiries
- 30%Conversion rate
- 4xOrganic traffic
Case studyPeter Tyson
Read the case study Peter Tyson. 149% revenue growth from technical SEO.
We cleared crawl waste and index bloat, then improved on-page content, structured data, internal linking and speed.
- 149%Revenue
- 17%High-intent keywords
- 1,300+Top 10 keywords
Case studyOctopus
Read the case study Octopus. 267% more organic users across the UK.
A full technical audit and performance fixes, followed by creative content for Octopus Group’s flagship House of Lords event.
- 267%Organic users
- 47%Impressions
Reporting
We show you what’s working, and what isn’t
Our own industry-leading reporting suite tracks the whole strategy across Google and every major AI platform. You see where you’re moving, what’s driving it, and what we’re changing.
AI searchAI referral traffic
1,284visits from AI platforms in October▲213% year on year
ChatGPT61%
Perplexity18%
Gemini12%
Copilot6%
Claude3%
Nov410Dec455Jan520Feb498Mar610Apr690May742Jun815Jul930Aug1,010Sep1,150Oct1,284 visits
1,284 visitsNovDecJanFebMarAprMayJunJulAugSepOct
Circulate × Your brand · October report22 / 34
ConversionsOctober conversions1–31 Oct, compared with October 2025
Conversion rate12.4%+1.6 pts
October 2025912conversions
1,435▲57% year on year
Where they came from
Form submissions612
Phone clicks391
Strategy calls booked248
Demo requests184
October 2025 · 912Growth this year · +523
Across every assistant trackedVisibility
Brand mentionsAI search
214
▲18%from 181 in September
Answers naming youAI search
31%
▲9 ptsfrom 22% in September
Times your site was citedAI search
118
▲24%from 95 in September
Prompts trackedAI search
240
▲40 addedfrom 200 in September
Competitors trackedAI search
6
▲2 addedfrom 4 in September
Answers analysedAI search
640
▲7%from 600 in September
Average position in answersAI search
3.4
●Holdingfrom 3.3 in September
AI Overview citationsGoogle
12
▼3from 15 in September
Circulate × Your brand · October report24 / 34
Assistants and competitorsWho named you
Assistants
Gemini96
36% of 266 answersChatGPT71
27% of 263 answersPerplexity47
18% of 261 answersShare of answers across competitors
Competitor A268
37% of mentionsYour brand (you)214
29% of mentionsCompetitor B112
15% of mentionsCompetitor C58
8% of mentionsCompetitor D44
6% of mentionsCompetitor E38
5% of mentionsCirculate × Your brand · October report29 / 34
Visibility by assistantPrompts you appeared in
PromptVisible onSentimentCheckedChange
Best [your service] provider in the UKGPTGEMPPXPositive6New
[Your brand] vs [competitor]GPTGEMPPXPositive6+1 answer
Top alternatives to [competitor]GPTGEMPPXNeutral6+2 answers
Is [your brand] worth it?GPTGEMPPXPositive6No change
Which [your service] provider is best for [use case]?GPTGEMPPXNot named6−1 answer
What does [your service] cost in the UK?GPTGEMPPXNeutral6No prior scan
[Your service] agency near meGPTGEMPPXPositive6+1 answer
Who are the leading [your service] companies?GPTGEMPPXNeutral6New
Is [competitor] better than [your brand]?GPTGEMPPXNeutral6No change
Circulate × Your brand · October report25 / 34
AudienceWhere your audience is
41%of visits came from the United Kingdom, out of 32 countries sending traffic.
Sessions by countryUnited Kingdom41%
United States18%
Ireland7%
Germany6%
Netherlands5%
Australia4%
Circulate × Your brand · October report12 / 34
Site healthTechnical SEO
Mobile PageSpeedPageSpeed
82/100Needs work+11 month on monthDesktop PageSpeedPageSpeed
97/100Good+4 month on monthCrawl healthSite audit
94/100Good+6 month on monthLargest contentful paintMobile
2.9sNeeds work−0.8s month on monthInteraction to next paintMobile
140msGoodCumulative layout shiftMobile
0.02GoodPages with errorsSite audit
3GoodDown from 41Circulate × Your brand · October report18 / 34
Demo data. Your report uses your prompts, your competitors and your numbers.
Who else we’ve done it for
We worked with Circulate for a year. They took the time to come and understand our business so that they could implement a strategic plan to develop our website and SEO performance. Over our period of working together, we worked closely with the team and saw the impact of their involvement, realising increased page rankings, clicks, impressions and conversions.
Our expertise
Google Search
When your audience moves from AI answers to deeper research, we make sure your brand dominates the traditional results page.
Technical SEO
Our Technical SEO expertise helps you maximise the reach of your website in organic search through improved crawling and indexation of high-quality content.
Data Insights
We define exactly who your search presence is built for, so every decision that follows is designed to attract people capable of engaging, converting and driving real business value.
AI Search
We build content around real questions and clear, authoritative answers, structured so AI models recognise, trust and recommend your brand.
Social Search
Social Search makes your brand genuinely searchable and discoverable in the places modern audiences now turn to for answers, recommendations and inspiration.
Digital PR
Stories the press actually wants, and the links and brand mentions that follow, supporting SEO growth and long-term brand value at the same time.
Conversion
We analyse behaviour, remove friction and tighten your funnels so more visitors convert. Higher sales, higher ROI and a website that works as hard as your marketing.
How we work // How we prove it
It starts with an audit
Every strategy is built from what we find. If you’ve sat through a pitch where the roadmap was written before anyone crawled the site, you know why this matters.
The auditor does the work
The team you meet at the beginning will be with you all the way through. You get the trust of a respected industry expert working on your account with all the benefits of building a relationship from day one.
No promised positions
We never promise a position. You shouldn’t trust anyone who does. They can’t deliver on it. We’ll never put you in a fight you can’t win. What you can rely on is accurate, honest forecasts and consistent updates on what we’re doing to deliver.
No PPC or paid social
We don’t run PPC or paid social. We just deliver good, clean SEO. Our fixed retainers are built around offering you clear value for money and results that will still be there when your ad spend runs out.
Frequently asked questions
Why use SEO?
Your website is the foundation for online growth and your best competitors are already investing here. Done properly, SEO gives you a sustainable route to long-term performance increase.
What makes Circulate different as an SEO agency?
We don’t waste your time. We focus on doing traditional and AI-focussed SEO well over diluting our brand with too many services that we aren’t experts on. We’ll always be clear in our aims and open in our reporting, be it good or bad news.
How quickly will I see SEO results?
Every website is different. We analyse yours top to bottom and prioritise the areas of the roadmap that will have the most impact on your business, so the fastest-moving work happens first.
How do you report on SEO campaigns?
With our proprietary software, we can deliver reporting as soon as we’ve got you connected. You’ll get scheduled calls, monthly & quarterly reporting and weekly updates, so everything is out in the open.
How detailed are your SEO audits?
Our immediate audits are based on an 80+ point list to get to know your business. From there, we run regular checks, with the audit being constructed around your site’s specifics to focus on your improvements.
What happens in the first 90 days?
Month one is audit, tracking and keyword mapping, so we know what’s broken and what’s worth chasing. Month two is the technical fixes and the first round of page work. Month three is content and authority building, once the pages can actually hold a ranking. You’ll receive reporting from the end of month one.
How do you decide which keywords to target?
We look at what you’re already ranking for and what your audience are searching for. If it’s applicable to you, we build it into your strategy.
How much does SEO cost?
Our fixed retainers start from £3,000 p/m. What sits inside that depends on the site: a technical rebuild costs more up front and less later, content-led programmes are steadier month to month. We’ll give you a scope with the hours against each workstream so you can see what you’re paying for.
Start with a free strategy session
We’ll look at what you rank for, where competitors are winning instead, and what is worth fixing first. No charge, and the findings are yours either way. We look at your whole search marketing mix, not just one channel.
Further reading on SEO
What is a pillar page? Building content around one topic
Fave songDeadmanKarnivool · Sound Awake, 2009
What is a pillar page? Building content around one topic
Fave songDeadmanKarnivool · Sound Awake, 2009
What is black hat SEO? The tactics to avoid and whyFave songDeadmanKarnivool · Sound Awake, 2009
What is black hat SEO? The tactics to avoid and why
Fave songDeadmanKarnivool · Sound Awake, 2009
What is holistic SEO? Treating the whole site as the productFave songDeadmanKarnivool · Sound Awake, 2009
What is holistic SEO? Treating the whole site as the product
Fave songDeadmanKarnivool · Sound Awake, 2009