SUN LEISURE
306% Increase in orders through Amazon Ads
THE BRIEF
Sun Leisure enlisted Circulate to audit their existing amazon ads campaigns, with the aim of maximising efficiency and order volume across their accessories range on the Amazon platform. Previously, the account had struggled with ROAS efficiency, which limited the amount of orders being generated through the campaigns.
Following an in-depth audit of their active campaigns, we set to work refreshing each campaign to follow best practices to improve account/campaign navigation, reporting, and growth through optimisations. This included the set-up of an additional automatic campaign as well as an exact keyword targeting campaign for each product.
THE RESULTS
Through continual optimisations and search query reviews, we managed to improve year on year performance drastically.
The campaigns generated a 676% increase in revenue, pushed by a 306% increase in orders. This was achieved whilst improving efficiency, with ROAS increasing by 160%.
160%
Increase in YoY ROAS
306%
Increase in orders
Captivate
Attracting the right audience starts with understanding their needs. Through SEO, we optimise your website to ensure potential customers find you when they’re actively searching for products & services.
Click
Generating clicks is about guiding the audience naturally to take action. With Paid Search, we create ads with clear messaging that answer user intent and lead them to the next step. We aim to dominate the search results across both SEO & Paid Search.
Convert
Turn interest into meaningful results. We streamline landing pages, optimise content, and align user experience with customer intent. Whether it’s filling out a form, making a purchase, or booking a service, we ensure a seamless path to conversion.
