Overview.
Octopus Group is among the UK's most innovative investment firms, working across energy, healthcare, ventures and property. We built a search-led strategy to grow its brand.
The objective.
With a bold ambition to become a household name, Octopus wanted to grow its digital presence and build brand recognition on a larger scale.
Our approach.
A full technical audit and performance fixes, followed by creative content for the flagship House of Lords event.
How we did it.
We started with a full technical SEO audit, then fixed the key performance issues: faster pages, crawl errors resolved and content structure optimised, giving a solid foundation for organic growth.
After the campaign's success, we were invited to support awareness for Octopus's flagship High Growth Small Business event at the House of Lords, producing creative content that was reused across post-event marketing.
The results.
Organic users rose 267% and impressions 47%, growing the brand's visibility across the UK.
- 267%
Increase in organic users.
- 47%
Increase in impressions.
