Most agencies scatter their attention across design, social, branding, PR and whatever else they can sell. That’s not us. We specialise purely in search, and now, search + AI. It’s all we do, all day, every day. We study algorithms, shifts, behaviour patterns, and the mechanics behind how people discover information. With us, you’re not buying a mixed bag of services, you’re getting deep, specialist expertise that moves the needle.
What is AI SEO?
Search has evolved more in the last year than in the previous decade. AI no longer sits in the background; it dictates what people see, how they see it, and which businesses they engage with.
Brands that fail to adapt will simply vanish from the conversation. Our approach is built around what modern search actually demands. We put your business exactly where customers are getting their answers today, not where they looked years ago.
ChatGPT, YouTube, AI Overview, Gemini, Google, Perplexity,
ChatGPT, YouTube, AI Overview, Gemini, Google, Perplexity,
ChatGPT, YouTube, AI Overview, Gemini, Google, Perplexity,
ChatGPT, YouTube, AI Overview, Gemini, Google, Perplexity,
ChatGPT, YouTube, AI Overview, Gemini, Google, Perplexity,
SEO
Attracting the right audience starts with understanding what they actually need. With our SEO, we position your brand right where buyers are actively searching, so when they’re ready to spend, they find you, not your competitors.
GEO
Put your brand inside AI search and LLMs. Our GEO tactics clarify entities, authorship and sources so Google SGE, Bing Copilot and ChatGPT can clearly understand, cite and surface your material. Schema, summaries and freshness signals keep you referenced.
AEO
Optimise pages to win the answer on the SERP. AEO structures content around real questions, builds concise answer blocks, and adds the right schema to earn mentions in AI Overviews, People Also Ask and rich results, driving qualified clicks from search today.
Our AI SEO Process
01
AI SEO Audit: Your Baseline for AI-Ready Visibility
Every engagement starts with a realistic look at how your site performs in an AI-driven search world. We cut the fluff and uncover what’s lifting your visibility and what’s quietly holding it back, from structured data and intent coverage to internal linking, speed, UX and E-E-A-T. The result is a clear, actionable blueprint to compete, and win in the AI era.
02
Structured Content Built for AI Summaries and SGE Snapshots
AI platforms don’t read, they scan and extract meaning fast. If your content isn’t built for that, you won’t appear in summaries or answer boxes. We restructure your pages with intent-led questions, tight topic clusters, clear answers, scannable headings and the right schema, so AI can instantly understand and prioritise your content.
03
Authority, Trust and E-E-A-T = The New Currency of AI Search
AI platforms promote brands they trust. If your site doesn’t show real expertise and proof, you won’t appear in AI-driven results. We hard-wire authority into your site with expert authorship, genuine testimonials, case studies, credentials and the correct schema, so when AI checks who it can rely on, your brand stands out instantly.
04
Semantic Keyword and Intent Strategy for Modern Search
Keyword volume is irrelevant now. AI ranks content based on context and meaning, so your strategy must align with how people actually think and search. We build strong topic clusters, use natural language, optimise entities and expand coverage across whole themes, helping you move from ranking for a few keywords to owning entire categories.
Lead volume increased by 250% across SEO
We optimised high-intent landing pages for key search terms, improved internal linking to boost organic authority and synchronised our messaging across the website to create a seamless user experience.
When someone asks an AI tool, “What are the best SaaS tools for project management?”, only the brands that are correctly optimised for AI search get mentioned. Visibility now comes from clear intent coverage, structured content that’s easy for models to understand, and authority signals AI trusts, not just keyword targeting.
Our AI SEO service gives you everything you need to compete and win in a search landscape that’s changing fast.
You get a full AI-readiness audit to expose what’s working and what’s holding you back, technical improvements that tighten your site’s structure and performance, advanced schema and structured data implementation, and content built specifically for how AI interprets information. With Circulate, your brand doesn’t just keep up, it accelerates.
Why Choose Us as Your AI SEO Agency
Results that actually impact the business
We don’t believe in vanity metrics. Rankings on their own mean anything if they don’t translate into leads, revenue and real commercial outcomes. We pull apart your buyer journey and margins to understand precisely what drives growth, then build a search strategy around it. Everything we do is designed to convert, not just attract.
We build for where search is going, not where it was
Keywords and backlinks alone won’t carry you anymore. Google and AI platforms now prioritise structured data, entities, semantics, clarity and trust. We build strategies that meet today’s expectations and prepare you for the next evolution in search. While other brands scramble to react, you move ahead.
Proven across industries with objective complexity
B2B, SaaS, eCommerce, service businesses, we’ve helped them all win in competitive environments. We understand complex propositions, niche audiences, long sales cycles and the pressure to turn attention into action. Our strategies aren’t theories. They’re tested, refined and proven across industries similar to yours.
Latest SEO Blog Posts
AI SEO Agency FAQs
What is AI SEO?
AI SEO is the process of optimising your website for traditional search and AI-driven systems. It focuses on structured data, semantic clarity, intent fulfilment, and trust signals so AI tools can understand, classify, and recommend your content.
Will AI SEO replace traditional SEO?
Not replace, shift. The fundamentals still matter, but they must now be supported by AI-led optimisation: schema, entities, intent coverage and content designed for machine interpretation.
Can you guarantee that my content will appear in AI summaries or answer boxes?
No credible agency can guarantee it. What we can guarantee is giving you the strongest possible foundation, technically, structurally and authoritatively to maximise your chances.
Is this relevant for all businesses?
Absolutely. If your customers discover you through search, whether that’s local, national or global, you need to be prepared for AI-driven discovery. The brands that take action now will own the next phase of search.
Academy.
Hosted by our founder, Danny Daley, the Born to Be Found SEO Academy gives ambitious brands and marketers a place to strengthen their understanding of search marketing in the ever-evolving world of AI.



