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A hand holds a compass with arrows pointing four ways to different shapes, on black.
What is search intent? The four types and how to match themGoogle Search

What is search intent? The four types and how to match them

Matthew Andrews-MillsFave songDeadmanKarnivool · Sound Awake, 2009Matthew Andrews-Mills5 min
A cursor hovers over a card without clicking as an eye looks on beside rising bars, on cream.
What is zero-click search? Why impressions rise while clicks fallAI SEO

What is zero-click search? Why impressions rise while clicks fall

Matthew Andrews-MillsFave songDeadmanKarnivool · Sound Awake, 2009Matthew Andrews-Mills5 min
A hand holds a phone under a magnifying glass as speech bubbles float out, on yellow.
What is social search? When TikTok and Reddit are the search engine

What is social search? When TikTok and Reddit are the search engine

Matthew Andrews-MillsFave songDeadmanKarnivool · Sound Awake, 2009Matthew Andrews-Mills5 min
A hand steadies a balance scale weighing coins against a medicine bottle, on black.
What are YMYL pages? The higher bar for money and health contentGoogle Search

What are YMYL pages? The higher bar for money and health content

Matthew Andrews-MillsFave songDeadmanKarnivool · Sound Awake, 2009Matthew Andrews-Mills5 min
A hand slots a paper card into a layout of panels around a column of results, on cream.
What are SERP features? The boxes, panels and carousels around the linksGoogle Search

What are SERP features? The boxes, panels and carousels around the links

Matthew Andrews-MillsFave songDeadmanKarnivool · Sound Awake, 2009Matthew Andrews-Mills5 min
A hand pulls a yellow slice from a paper pie chart among floating speech bubbles, on black.
What is share of model? Measuring how often AI names your brandAI SEO

What is share of model? Measuring how often AI names your brand

Matthew Andrews-MillsFave songDeadmanKarnivool · Sound Awake, 2009Matthew Andrews-Mills6 min
Puppeteer hands pull strings attached to a web of pages that all point at one central page.
What is a private blog network (PBN)? How they work and why we avoid themDigital PR

What is a private blog network (PBN)? How they work and why we avoid them

Matthew Andrews-MillsFave songDeadmanKarnivool · Sound Awake, 2009Matthew Andrews-Mills5 min
A cut-out hand presses a plaster over a crack in a server rack as a paper bar chart topples beside it, on yellow.
PHP2Shell: What the Biggest PHP Flaw in Years Means for Your SEOTechnical SEO

PHP2Shell: What the Biggest PHP Flaw in Years Means for Your SEO

Jozef RaczkaFave songAlex ChiltonThe Replacements · Pleased to Meet Me, 1987Jozef Raczka10 min
A classical column in front of a yellow sun, with lines out to six supporting cards, on black.
What is a pillar page? Building content around one topicSEO

What is a pillar page? Building content around one topic

Matthew Andrews-MillsFave songDeadmanKarnivool · Sound Awake, 2009Matthew Andrews-Mills5 min
A hand drops a spanner into turning cogs in front of a yellow warning circle, on black.
What is negative SEO?Digital PR

What is negative SEO?

Matthew Andrews-MillsFave songDeadmanKarnivool · Sound Awake, 2009Matthew Andrews-Mills5 min