This gives us insight into the way B2B markets operate, how decision-makers search, and the type of content that builds trust at every stage of the buyer journey. Whether you’re selling software, consultancy, or managed services, we help you translate what you do into search-optimised content that speaks directly to your target audience.
B2B SEO agency
B2B SEO services that drive leads, support sales, and deliver commercial value
B2B SEO services that connect you with your customers
At Circulate, we operate as more than just an SEO supplier, we work as an extension of your team. We understand that B2B search isn’t transactional.
It’s complex, considered, and multi-layered. That’s why we spend time learning about your service offerings, who you sell to, and the problems you solve before we touch your site or search data. We build SEO strategies designed to support your sales pipeline, not just improve rankings. Every decision we make from keyword targeting to content structure is tied to generating quality inbound interest that fits your business goals.
Chat GBT, YouTube, AI Overview, Gemini, Google, Perplexity,
Chat GBT, YouTube, AI Overview, Gemini, Google, Perplexity,
Chat GBT, YouTube, AI Overview, Gemini, Google, Perplexity,
Chat GBT, YouTube, AI Overview, Gemini, Google, Perplexity,
Chat GBT, YouTube, AI Overview, Gemini, Google, Perplexity,
AEO
Optimise pages to win the answer on the SERP. AEO structures content around real questions, builds concise answer blocks, and adds the right schema to earn mentions in AI Overviews, People Also Ask and rich results, driving qualified clicks from search today.
GEO
Put your brand inside AI search and LLMs. Our GEO tactics clarify entities, authorship and sources so Google SGE, Bing Copilot and ChatGPT can clearly understand, cite and surface your material. Schema, summaries and freshness signals keep you referenced.
Migrations
We manage every part of your website migration, from URL mapping and redirects to crawlability and indexing. The goal is to protect your current rankings and make the move as smooth as possible.
Our B2B SEO offering
01
Technical SEO
We build the technical framework that helps search engines understand, crawl, and index your website effectively. From site speed and structured data to mobile performance and Core Web Vitals, we make sure every technical element supports stronger organic visibility.
02
Content Optimisation
We create and refine content that connects with both your audience and search intent. Each page is designed to rank for the right keywords, attract qualified visitors, and drive meaningful engagement that converts into growth.
03
On-Page SEO
We optimise every on-page factor, including metadata, headings, internal linking, and site architecture , to strengthen topical relevance and maximise search visibility. Every adjustment supports your wider SEO strategy and commercial goals.
04
Trust & Authority Building
We build authority through strategic link acquisition and digital PR that earns attention from the right sources. This strengthens your brand reputation, improves trust signals, and enhances performance across competitive results for both traditional search and AI.
05
Data Insights & Reporting
We measure what matters. Our SEO reporting focuses on organic growth, keyword rankings, traffic quality, and conversion metrics, giving you clear visibility into what’s driving performance and where to grow next.
06
Search Innovation & AI
The search landscape is evolving fast. We incorporate emerging strategies like Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) to help your brand stay visible across AI-driven platforms, voice search, and future search experiences.
07
International SEO
We take a strategic approach to international SEO to keep your brand visible and competitive across all markets. Our work covers multilingual optimisation, hreflang implementation, regional keyword targeting, and local search performance improvement.
08
Social Search
We optimise for visibility across social media platforms like TikTok, Instagram, and YouTube, where audiences now discover brands. By combining SEO insights with social algorithms, we help your content rank, reach, and convert through more innovative, search-driven social strategies.
Vortexa
Lead volume increased by 250% across SEO
We optimised high-intent landing pages for key search terms, improved internal linking to boost organic authority and synchronised our messaging across the website to create a seamless user experience.
B2B SEO example
When a business searches for “best B2B project management tools” on Google or asks an AI assistant for recommendations, a well-optimised brand can appear directly within the results or be cited by the model itself.
B2B SEO agency
We work with companies across SaaS, finance, legal, professional services, and logistics.
Why SEO matters for B2B
Commercially focused keyword strategy
Targeting terms with buying intent, not just search volume.
Content aligned to the sales funnel
Building pages that support business development, not just SEO metrics.
Clarity around complex services
Turning technical propositions into accessible, visible content.
Strategies built for multi-person buying groups
Ensuring content appeals to decision-makers, researchers, and stakeholders.
Academy.
Hosted by our founder, Danny Daley, the Born to Be Found SEO Academy gives ambitious brands and marketers a place to strengthen their understanding of search marketing in the ever-evolving world of AI.
B2B SEO agency FAQs
What makes B2B SEO different to B2C?
B2B SEO focuses on longer sales cycles, lower search volumes, and higher-value conversions. It requires deeper content, more targeted keywords, and trust-building throughout.
Can you work with niche or technical service areas?
Yes. We’re used to working with complex propositions and can help make them understandable to both users and search engines.
Do you support international campaigns?
We do. Our team can scale SEO strategies across regions, service lines, and languages where needed.
Will your team work with our internal marketing and sales teams?
Absolutely. We regularly work alongside in-house teams to ensure SEO aligns with wider campaigns, goals, and reporting structures.
What kind of investment is typical for B2B SEO?
It depends on the size and complexity of your site, and your commercial goals. Most of our clients invest between £3,000 and £100,000 per month across SEO and paid search, with SEO-only retainers starting from £3,000.
