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Are you looking to increase your Shopify store’s visibility in search engines?

If so, then you need to focus on a fully integrated Shopify SEO strategy that will help improve your ranking positions to drive more organic traffic and sales. 

Search engine optimisation (SEO) is the process of optimising web pages and content for better search engine rankings – and this includes a number of different areas to optimise across your website’s technical foundations, content, and backlink portfolio.

If you’re looking for tips on SEO for Shopify, look no further! Let’s discuss various Shopify SEO strategies that you can use to increase visibility for your store online.


Keyword research and mapping 

The core part of any SEO strategy is keyword research. 

It allows you to target the keywords that potential customers are searching for, helping them to find your website more easily.

By researching relevant terms, you can identify content topics that should be included in your website copy and meta tags. This helps to ensure that your website is optimised for the keywords being used by potential customers and leads to improved rankings on search engine result pages (SERPs).

Additionally, keyword research enables you to identify long-tail keywords which can often be easier to rank for than more general search terms.

For more information on keyword research, check out our recent blog -’A Guide to Keyword Research for SEO .


Technical SEO as a foundation to build on 

Technical SEO is just as important as content and keyword optimisation for improving the visibility of your Shopify store in search engine results.

Technical SEO covers a range of activities, from creating an optimised sitemap to ensuring that your website follows proper HTML guidelines.

It also involves reducing page load times, implementing redirects and structured site hierarchy, and making sure that all URLs on your website can be accessed properly by search engines.

The goal of technical SEO is to create an optimal user experience for customers who visit your site through search engine results pages (SERPs). 


Use keywords in your collections & product titles and descriptions

In addition to optimising title tags and meta descriptions, another effective Shopify SEO strategy is to include relevant keywords in your site’s product titles and descriptions. This way, customers who are searching for your products will be able to find them easier online. 

When adding keywords to your product titles and descriptions, you should focus on adding them naturally and not forcing them into the content.

Using keywords in your product titles and descriptions is a great way to improve SEO on Shopify stores.


Optimising your site’s title tags and meta descriptions

Title tags and meta descriptions are important elements of Shopify SEO, as they are essential for improving your site’s visibility in search engine results. Title tags provide the title of a page and tell the search engine what information is on the page. Meta descriptions give a brief overview of the page’s content and can help to persuade customers to click through.

To optimise your site’s title tags and meta descriptions, ensure they are written to attract clicks whilst being punchy, powerful, concise and to the point.

The meta description itself should be no larger than 920 pixels in size. 

The meta title should be no larger than 580 pixels in size.

We recommend using a tool such as ‘Meta Length Checker’ to ensure that your meta is of the correct size.

Create informative blog posts that include relevant keywords

Creating informative blog posts that include relevant keywords is an important SEO strategy, as it can help to draw more organic traffic to your site. Blogging is a great way to demonstrate your expertise on a subject and appeal to potential customers who are looking for information related to what you’re selling.

When creating blog posts, make sure that the content is well-written and engaging, as this will encourage readers to stay on your page longer. 

Additionally, make sure that each post includes at least one or two keywords related to what you’re selling so that search engines can easily find them when people type in certain terms or phrases into the search engine. This way, people searching for products related to yours will be able to find your site easier than before.  

You should also use keyword variations throughout the post so that it appeals more broadly across different types of searches.

You can see an example of our blogs here

Internal linking from blogs to product or collection pages can boost their performance massively, so make sure to make the most of these opportunities when creating blog content for your Shopify store.


Internal Links

Internal linking is an essential tool for increasing the visibility of your Shopify store. Within your store, internal links are hyperlinks that point to other pages on the same website. By using internal links, you can guide customers through your website and steer them towards higher-converting pages. Internal linking can also help search engines understand the structure of your website and improve its ranking in search engine results pages. 

Additionally, a good internal linking strategy can help improve crawlability, which ensures that all the pages on your website are indexed by search engine crawlers and can potentially be found by customers. 

Internal linking is also key to helping customers find relevant information quickly and efficiently, making it more likely for them to complete a purchase. 

When adding internal links, make sure that they are relevant and add value to the page. Ensure that you use descriptive anchor text that includes keywords related to what you are linking to.



Gaining backlinks to your Shopify site is a great way to increase visibility and help your business reach its full potential. Having backlinks from other sites provides credibility to yours and can help with your SEO rankings. When other websites link to yours, search engines recognise it as a sign of trustworthiness and authority.

Additionally, the more authoritative websites that link to yours, the higher in search engine rankings you’ll be likely to appear—increasing the chances of potential customers finding you online. Not only will backlinks drive traffic to your site, but they also act as word-of-mouth marketing for free. 

With more people visiting your website, you’ll gain more exposure and ultimately, more sales. Investing time into building quality backlinks could have a huge payoff for businesses that want to increase their visibility online.

The key to acquiring quality backlinks is by producing helpful, informative content that will encourage other websites to link back to you. Additionally, you can also reach out to other store owners or brands and ask them to link back to your site.


Ensure your site is secure

Ensuring your Shopify site is secure is a critical step for any business that wants to increase visibility in the digital marketplace. Having a secure website can protect you from malicious attacks which could result in your website being taken down or losing customer data. Not only does this put customer trust at risk, but it also puts your site’s visibility and ranking in search engines at risk as well. 

Additionally, having a secure site will make sure that search engine algorithms can crawl through your content efficiently and accurately, helping to improve your rankings and ensuring potential customers will be able to find you online. 

Investing in strong security measures for your Shopify store is an essential aspect of maintaining the health of your digital marketing strategy and will go a long way towards helping you gain visibility online.


Optimise your images

Optimising the images on your Shopify site can have a significant impact on your visibility. By optimising the size and quality of your images, you can ensure that they load quickly, making it easier for customers to find and view products. 

Additionally, image optimisation helps search engines like Google understand what is in those images, making them more likely to be seen when customers search for related items. 

Also, optimised images help create a smoother customer experience by improving page loading times and helping create a visually appealing design. 

By investing in image optimisation on a regular basis, you can help make sure that your site remains visible, attractive and accessible to customers while also increasing your chances of appearing higher in search engine results.


Speed up load times

There are several steps you can take to speed up your Shopify store’s load times. One of those being the image optimisation we spoke about in the recent section, however there are more steps you can take. 

Not only does fast site speed improve your SEO, it also gives users a better overall experience on your store, meaning they are more likely to convert. 

Reducing the number of plugins that are being used on the site can help improve load time performance as well.

Furthermore, leveraging content delivery networks (CDNs) can help speed up the delivery of files to customers all around the world. 

Lastly, caching is another great way to reduce page load times by storing static copies of webpages in local memory which makes them open faster.

Use a Shopify SEO agency

If all of the above sounds like too much to handle on your own, don’t worry! 

Shopify SEO agencies such as Circulate can handle absolutely everything themselves, leaving you to spend your time where it matters most. 

Our team of experienced SEO experts are dedicated to helping improve your Shopify SEO, whether that’s starting from fresh or building on what you have in place already. 

Specialising in all aspects of digital marketing, we offer a range of services across SEO, PPC and Paid Social that are here to grow your business. Contact one of our experts today for more information and we’ll be happy to help.