KOIBIRD
ROAS up 294%, Media Spend decreased by 41%
THE BRIEF
KOIBIRD is a London-based fashion brand existing both online and in-store that aims to make fashion an adventure rather than a chore. They wanted their online fourth quarter to be the most efficient and successful across paid media to date.
Following an audit in Q4 2023, we were able to identify the strengths and weaknesses across Meta. From this, we integrated fresh 2024 media buying tactics alongside reducing wasted ad spending to achieve considerable year-on-year growth.
THE RESULTS
Through reducing wasted ad spend and adopting a test and learn approach and utilising new campaign types such as Advantage+ we were able to achieve the following results in quarter four.
This change not only made our campaigns run smoother but also boosted our ROI and overall performance. By really digging into audience behavior and tweaking our creative based on real-time data, we found new growth opportunities, keeping our results consistent and scalable for Koibird.
294%
Increase in ROAS
131%
Increase in conversion value
41%
Decrease in media spend
“Its been fantastic working with Circulate. The paid media and SEO teams have been incremental in growing our business and getting us to the next level. I would highly recommend working with them!”
Gabriella May, Koibird
Captivate
Attracting the right audience starts with understanding their needs. Through SEO, we optimise your website to ensure potential customers find you when they’re actively searching for products & services.
Click
Generating clicks is about guiding the audience naturally to take action. With Paid Search, we create ads with clear messaging that answer user intent and lead them to the next step. We aim to dominate the search results across both SEO & Paid Search.
Convert
Turn interest into meaningful results. We streamline landing pages, optimise content, and align user experience with customer intent. Whether it’s filling out a form, making a purchase, or booking a service, we ensure a seamless path to conversion.
