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Efectiv Nutrition

Following increased by over 300%

The Objective

Our Paid Social campaign for EFECTIV’s AMINO LEAN product that increased their online following by over 300%.

One specific post gained 89k Views, 679 Reactions & 60 positive comments.

Initially, we undertook a strategy phase, whereby we planned out a cost-effective targeting and campaign structure. A variation of tactics were used, including video, competitions and Facebook offers to continuously engage with their target customers online. This was then deployed upon launching the product in the UK.

Overall, we grew their social following and engagement by more than 300% in comparison to their existing social media strategy.

The process for EFECTIV was understanding the target audience in as much detail as possible, building out persona types that could be a relevant fit for their products.

From this, we were able to use our four-step method of reach, relevancy, efficiency and post-click. By understanding all of these areas it allowed us to generate a low cost per engagement on a series of different posts to promote the business and boost overall reach and engagement.

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