MINGA LONDON
Revenue increased by 27%
THE BRIEF
Minga London tasked Circulate to audit existing activity across technical, onsite SEO & content to identify opportunities in scaling the website.
The website had an over reliance on existing customer traffic and purchases. In addition, category & product groupings onsite we’re under optimised and without a strategy to identify under/ top performing ones.
BRAND BUILDING
To enhance Minga London as a brand we restructured the SEO and content program to drive incremental NCA without reducing conversion efficiency and highlighted actions for success:
- Developed shoppable guides to diversify organic discovery
- Utilised structured data and category hubs to prioritise key product categories
- Increased content testing with review to understand growth
+140%
Increase in keywords
+27%
Increase in revenue
“Since partnering with Circulate, we’ve seen nearly 100% growth, and we’re confident that this is just the beginning. Excited to see what we can achieve together in the future!”
João Leite | Founder of Minga London
Captivate
Attracting the right audience starts with understanding their needs. Through SEO, we optimise your website to ensure potential customers find you when they’re actively searching for products & services.
Click
We optimise your site’s structure, speed, and crawlability to ensure that search engines can effectively access and understand your content. By addressing technical obstacles and enhancing performance, we establish a solid foundation for improved rankings and a smooth user experience.
Convert
Turn interest into meaningful results. We streamline landing pages, optimise content, and align user experience with customer intent. Whether it’s filling out a form, making a purchase, or booking a service, we ensure a seamless path to conversion.
