MINGA LONDON
REVENUE INCREASED BY 205% WITH A +27% ROAS
THE BRIEF
Minga London tasked Circulate to audit existing activity across Meta Ads, Google Ads & TikTok Ads to identify opportunities in scaling the accounts.
The account structure had an over reliance on existing customer traffic and purchases. In addition, creative testing across the account was bottlenecked due to a plethora of creative being tested at once without a strategy to identify under/ top performing ones.
BRAND BUILDING
To enhance Minga London as a brand we restructured the account to drive incremental NCA without lowering overall account ROAS and highlighted key actions for success:
- Incorporated shopping to diversity the advertising profile on Meta
- Utilisation of Advantage+ shopping to push specific product categories
- Use of audience segmentation to have greater control of NCA
- Greater creative testing with review to understand growth
+140%
In media spend
+27%
Return on Ad spend
+205%
Increase in campaign revenue
“Since partnering with Circulate, we’ve seen nearly 100% growth, and we’re confident that this is just the beginning. Excited to see what we can achieve together in the future!”
João Leite | Founder of Minga London
Captivate
Attracting the right audience starts with understanding their needs. Through SEO, we optimise your website to ensure potential customers find you when they’re actively searching for products & services.
Click
Generating clicks is about guiding the audience naturally to take action. With Paid Search, we create ads with clear messaging that answer user intent and lead them to the next step. We aim to dominate the search results across both SEO & Paid Search.
Convert
Turn interest into meaningful results. We streamline landing pages, optimise content, and align user experience with customer intent. Whether it’s filling out a form, making a purchase, or booking a service, we ensure a seamless path to conversion.
