Overview.
Sun Leisure is one of the UK's longest-established suppliers of professional printed gazebos and event equipment, with in-house branding. We were appointed to drive profitable growth from organic search.
The objective.
Grow revenue year on year, increase enquiries for custom gazebos and raise brand awareness. The brief also set out to improve rankings for high-impact keywords and grow the number of non-branded terms the site ranks for.
Our approach.
We focused on buyers ready to purchase, then tightened the site's structure, speed and landing pages around them.
How we did it.
We started with the audience: what buyers need, so Sun Leisure appears when businesses are actively searching for gazebos and event equipment.
We optimised the site's structure, speed and crawlability so search engines could access and understand the content. Then we streamlined landing pages, optimised content and aligned the experience with buyer intent, giving every enquiry and purchase a clear path.
The results.
Transactions rose 274% and organic users 20%. The site ranks #1 in the UK for “gazebo weights” and “industrial gazebo”, and #2 for “industrial heavy duty gazebo” and “branded cafe barriers”.
- 274%
Increase in transactions.
- 20%
Increase in organic users.
- #1
For “gazebo weights” and “industrial gazebo” in the UK.
NHS
