Pay Per Click (PPC) Agency
Industry-leading campaigns from a certified Google Partner PPC Agency. We specialise in paid search that converts.
SUPERPOWERED PPC SERVICES
Pay-Per-Click is one of the most effective and measurable forms of digital advertising. The name is pretty self explanatory, really. You place your ad through a range of targeting options – whether it be through paid search, remarketing or display – and you only pay for any clicks through to your website.
You’re able to control how much you spend on each click and set an overall budget, so you’ll never spend more than you’d like to.
Businesses choose PPC for their online marketing as it allows them to reach their target audience quickly and efficiently. Unlike SEO – which can take several months to see tangible results – PPC allows you to bring traffic to your site without having to play the waiting game.
Targeting is also more refined. You bid on traffic from specific keywords, ensuring that any traffic you do pay for is highly relevant and likely to convert into sales.
Using targeted keywords and sophisticated bidding strategies you can unlock a market that it takes other businesses years to crack.
The best Google Ads campaigns are structured well from the outset in a manner that helps them grow and evolve. Whilst your campaigns are running, they’ll go through a constant cycle of optimisation and improvement. The aim is to deliver more clicks with more potential, but at a lower Cost Per Acquisition (CPA).
Google Shopping allows users to search for different products online… comparing and contrasting prices, styles & more. We ensure all users can access your products too, helping you compete with all the big guns.
Display Ads, often thought of as Banner Ads, are adverts shown on other websites or Apps. The Ads are usually made up of text, images or videos and are designed to encourage a web user to click through to a landing page.
Display Ads can target users based on their interests and demographics or can be set to show on web pages that contain specific keywords or a given URL (placement targeting).
Setting up campaigns and making sure you get the optimal return on your PPC investment is our specialty. It’s not easy, though. PPC can be a complex mistress, but we’re here to break it down into something more straightforward.
Our tried and tested approach starts with your objectives. We’ll then build out a strategy to help you reach them through competitor analysis, keyword research and our targeted campaign builds. After that we refine, optimise and re-optimise until your campaigns are hitting the spot every time.
PPC works best when used in combination with a strong SEO and Paid Social strategy, a multi-pronged attack on the digital landscape giving you the best chance of a decent ROI.
Honestly, we are. Just have a look at what we’ve done for the NHS below.