SEO Agency

Rankings are the scoreboard, not the goal. We build the search visibility that turns into revenue.

Google handles over 70,000 searches every second, and being findable in the ones that matter to you is the cheapest growth you’ll ever buy.

What we build

The work that moves an organic ranking

Where you rank today

We map your current visibility first. The terms you already rank for, the ones you are losing to competitors, and the gap between where you show up and where your buyers are actually looking.

The keywords your buyers use

The full keyword universe for your business. Volume and difficulty show what is achievable, intent shows what is worth ranking for.

Mapping the SERP

A keyword is not a straight line to a click. We look at what actually appears for each term, from snippets and People Also Ask to AI Overviews and local packs, so we know what a page has to do to earn its place.

Pages that rank

That research feeds on-page structure, internal linking and content briefs. Every page answers a specific stage of intent and competes for the SERP features that stage triggers.

Technical foundations

Crawling, indexation, speed and structure, so the content you publish gets found, understood and ranked rather than quietly ignored.

Reporting that shows the business

A dashboard built around your goals and KPIs rather than the tool defaults, plus a dedicated account manager, weekly updates and monthly reporting.

Trusted by leading brands

Case studyKoibird

Koibird. 294% increase in ranking keywords.

A London fashion brand with a curated edit and a small search footprint. We rebuilt the technical base and the category content together. Ranking keywords rose 294% and organic revenue rose 41%.

Read the case study

70,000 searches a second. Page two might as well not exist.

Organic search is still where most buying journeys begin. The value sits in a handful of terms your buyers actually use, and in being the result they click rather than the one they scroll past.

Your buyers don’t only search on Google

Google still drives revenue

Google still drives most of the revenue for most businesses. It stopped being the only place a buying decision starts.

Search happens everywhere now

People ask ChatGPT, search inside TikTok and YouTube, and read Reddit threads long before they type your category into Google. The same foundations carry all of it: a site engines can crawl, content that answers the real question, and enough authority for the answer to be trusted.

One strategy for every surface

That’s the job we take on as an SEO agency. One strategy across every surface your buyers use, measured on revenue rather than rankings alone.

Why trust us with it

How we work, and what we will not claim

It starts with an audit

Every engagement opens with an audit, and the plan comes from what it finds rather than a template. That sounds obvious until you have sat through a pitch where the roadmap was written before anyone crawled the site. Koibird came to us wanting their fourth quarter to be their strongest, and the audit pointed at site speed, mobile usability and crawl efficiency before it pointed at content. Ranking keywords rose 294% and organic revenue 41%.

The auditor does the work

The person who audits your site is the person who does the work. The senior people you meet are the people who do the work, and nobody hands your account to someone junior once the contract is signed.

No promised positions

We will not promise a position. Nobody controls the results page, and a guaranteed number one is a sales line rather than a forecast. What you should expect from an SEO agency is a view of what is winnable, roughly when, and what it depends on. If the honest answer is that the term is owned by three marketplaces and you are not going to outrank them, we would rather say so in month one.

No PPC or paid social

We do not run PPC or paid social, which means nothing in an SEO scope exists to justify spend somewhere else.

Everything else that gets you found

SEO agency

Technical SEO

Our Technical SEO expertise helps you maximise the reach of your website in organic search through improved crawling and indexation of high-quality content.

Visit Technical SEO

Data Insights

We define exactly who your search presence is built for, so every decision that follows is designed to attract people capable of engaging, converting and driving real business value.

Visit Data Insights

AI Search

We build content around real questions and clear, authoritative answers, structured so AI models recognise, trust and recommend your brand.

Visit AI SEO agency

Social Search

Social Search makes your brand genuinely searchable and discoverable in the places modern audiences now turn to for answers, recommendations and inspiration.

Visit Social Search

Digital PR

Stories the press actually wants, and the links and brand mentions that follow, supporting SEO growth and long term brand value at the same time.

Visit Digital PR

Conversion

We analyse behaviour, remove friction and tighten your funnels so more visitors convert. Higher sales, higher ROI and a website that works as hard as your marketing.

Visit Conversion

Reporting

We show you what’s working, and what isn’t

Our own industry-leading reporting suite tracks the whole strategy across Google and every major AI platform. You see where you’re moving, what’s driving it, and what we’re changing.

Scroll to move through the report. Demo data.

AI searchAI referral traffic

Visits sent by AI platforms, month by month · from Google Analytics

1,284visits from AI platforms in October213% year on year

ChatGPT61%

Perplexity18%

Gemini12%

Copilot6%

Claude3%

Nov410Dec455Jan520Feb498Mar610Apr690May742Jun815Jul930Aug1,010Sep1,150Oct1,284 visits

1,284 visits

NovDecJanFebMarAprMayJunJulAugSepOct

Circulate × Your brand · October report22 / 34

ConversionsOctober conversions1–31 Oct, compared with October 2025

Conversion rate12.4%+1.6 pts

October 2025912conversions

1,43557% year on year

Where they came from

Form submissions612

Phone clicks391

Strategy calls booked248

Demo requests184

October 2025 · 912Growth this year · +523

Across every assistant trackedVisibility

Prompts checked 1–31 Oct · compared with September, month on monthImprovedDeclined

Brand mentionsAI search

214

18%from 181 in September

Answers naming youAI search

31%

9 ptsfrom 22% in September

Times your site was citedAI search

118

24%from 95 in September

Prompts trackedAI search

240

40 addedfrom 200 in September

Competitors trackedAI search

2 addedfrom 4 in September

Answers analysedAI search

640

7%from 600 in September

Average position in answersAI search

3.4

Holdingfrom 3.3 in September

AI Overview citationsGoogle

3from 15 in September

Circulate × Your brand · October report24 / 34

Assistants and competitorsWho named you

Prompts checked 1–31 Oct · compared with September, month on monthYouOthers

Assistants

Gemini96

36% of 266 answers

ChatGPT71

27% of 263 answers

Perplexity47

18% of 261 answers

Share of answers across competitors

Competitor A268

37% of mentions

Your brand (you)214

29% of mentions

Competitor B112

15% of mentions

Competitor C58

8% of mentions

Competitor D44

6% of mentions

Competitor E38

5% of mentions

Circulate × Your brand · October report29 / 34

Visibility by assistantPrompts you appeared in

Prompts checked 1–31 Oct · compared with September, month on month

PromptVisible onSentimentCheckedChange

Best [your service] provider in the UKGPTGEMPPXPositive6New

[Your brand] vs [competitor]GPTGEMPPXPositive6+1 answer

Top alternatives to [competitor]GPTGEMPPXNeutral6+2 answers

Is [your brand] worth it?GPTGEMPPXPositive6No change

Which [your service] provider is best for [use case]?GPTGEMPPXNot named6−1 answer

What does [your service] cost in the UK?GPTGEMPPXNeutral6No prior scan

[Your service] agency near meGPTGEMPPXPositive6+1 answer

Who are the leading [your service] companies?GPTGEMPPXNeutral6New

Is [competitor] better than [your brand]?GPTGEMPPXNeutral6No change

Circulate × Your brand · October report25 / 34

AudienceWhere your audience is

1–31 Oct · from Google AnalyticsMost visitsSome visitsNo visits

41%of visits came from the United Kingdom, out of 32 countries sending traffic.

Sessions by country

United Kingdom41%

United States18%

Ireland7%

Germany6%

Netherlands5%

Australia4%

Circulate × Your brand · October report12 / 34

Site healthTechnical SEO

PageSpeed and crawl data · compared with last monthGoodNeeds workPoor

Mobile PageSpeedPageSpeed

82/100Needs work+11 month on month

Desktop PageSpeedPageSpeed

97/100Good+4 month on month

Crawl healthSite audit

94/100Good+6 month on month

Largest contentful paintMobile

2.9sNeeds work−0.8s month on month

Interaction to next paintMobile

140msGood

Cumulative layout shiftMobile

0.02Good

Pages with errorsSite audit

3GoodDown from 41

Circulate × Your brand · October report18 / 34

Demo data. Your report uses your prompts, your competitors and your numbers.

Frequently asked questions

Why use SEO?

Your website is the foundation for online growth, and your best competitors are already investing here. Done properly, SEO gives you a sustainable route to long term organic traffic, performance and conversions.

What makes Circulate different as an SEO agency?

We care about improving organic traffic, but we care more about improving your revenue. No fluffy figures to make ourselves look good, just real value, transparency and tangible results.

How quickly will I see SEO results?

Every website is different. We analyse yours top to bottom and prioritise the areas of the roadmap that will have the most impact on your business, so the fastest moving work happens first.

How do you report on SEO campaigns?

During onboarding we build a dashboard around your goals rather than a template, so the numbers on it are the ones you would actually report upstairs. Your account manager adds a weekly email, a monthly report and a scheduled call. Reporting starts in week four, not at the end of the first quarter.

How detailed are your SEO audits?

Amongst the most thorough you will see. We crawl the site, check it against Search Console and your analytics, and read the pages the way a buyer would. The output is a prioritised roadmap rather than a 200 point list, because knowing what to do first is the part that saves money.

What happens in the first 90 days?

Month one is audit, tracking and keyword mapping, so we know what’s broken and what’s worth chasing. Month two is the technical fixes and the first round of page work. Month three is content and authority building, once the pages can actually hold a ranking. You get reporting from week four, not at the end.

How do you decide which keywords to target?

By commercial value, not volume. We map terms to where they sit in your buying process, check what’s actually ranking for each one, and drop the terms where the results are all comparison sites or marketplaces you can’t outrank. What’s left is the list we work.

How much does SEO cost?

We scope every retainer to your site, so there’s no price list. What sits inside that depends on the site: a technical rebuild costs more up front and less later, content-led programmes are steadier month to month. We’ll give you a scope with the hours against each workstream so you can see what you’re paying for.

Start with a free strategy session

We’ll look at what you rank for, where competitors are winning instead, and what is worth fixing first. No charge, and the findings are yours either way.

Book a free strategy session