SEOTreasurySpring
TreasurySpring. Found by corporate treasurers while they’re still deciding where to put the cash.
Overview.
TreasurySpring gives companies, funds and family offices one place to invest cash in fixed-term products, from Treasury bills to repo. Its buyers are corporate treasurers and finance teams: a small audience that does a lot of homework before it talks to anyone.
The objective.
Treasurers research for weeks in Google, and more and more in ChatGPT and Gemini. TreasurySpring needed to be the platform they kept reading about while they were still working out what they needed.
Our approach.
Answer the questions treasurers actually ask, properly. Earn links from sites the finance world already trusts. Keep the site in good shape through a migration so none of that work leaks away.
Know who’s doing the research.
TreasurySpring sells to a handful of very specific buyers, each with their own worries. We track the questions every one of them asks AI assistants, from parking cash between capital calls to opening a single login across currencies.
Who TreasurySpring sells to
- Corporate treasurers and finance teams
- Fund managers
- Family offices
- Private equity and venture funds
Write for the treasurer.
We’re building a library of plain-English guides on the topics treasurers search. Each one answers the question first, then shows where TreasurySpring fits. Treasury bills and term deposits are next.
Guides we’ve written
- Cash and cash equivalents
- Managing liquidity risk
- Writing an investment policy statement
- Why diversification matters
Earn links, keep the rankings.
A backlink gap analysis showed where competitors were picking up links and TreasurySpring wasn’t. That now steers our digital PR. We also tracked performance through a site migration and are working through the technical fixes it turned up.
Behind the scenes
- Backlink gap analysis
- Performance tracked through the migration
- Canonical fixes
- International targeting review
The results.
More people now find TreasurySpring in search, and they find it higher up. Search impressions are up 55%, organic visits are up 19% and the average ranking position has climbed five places. It ranks #1 for “corporate treasurer”, “how do corporate bonds work” and “what is the safest investment”. ChatGPT and Gemini now name it in answers to 20 buyer questions, like “What platforms let a treasury team invest cash across multiple currencies from one login?” The number of sites linking to TreasurySpring has grown two and a half times.
- 55%
More search impressions.
- 19%
More visits from organic search.
- 20
Buyer questions where ChatGPT and Gemini name TreasurySpring.
- #1
For “corporate treasurer” in Google.
What happens next.
TreasurySpring takes 19% of AI mentions against its four main competitors, with two bigger names still ahead. Closing that gap is the next job, alongside the technical clean-up that gives all this content a faster, tidier site to sit on.
NHS
