Overview.
Vortexa provides real-time data on cargo and freight movements. We ran SEO focused on reaching its key customers in a niche, high-value market.
The objective.
Grow qualified traffic and improve conversions from organic search, with content that speaks to the problems Vortexa's customers face.
Our approach.
A content strategy built around customer pain points, with optimised landing pages and stronger internal linking.
How we did it.
We built a high-value content strategy around the pain points of Vortexa's customers.
We optimised high-intent landing pages for key search terms, improved internal linking to build authority and aligned the messaging across the site.
The results.
Enquiries rose 250% and conversion rates 30%. Monthly organic traffic has grown more than fourfold, to around 5,000 visits a month, with product pages on page one for “oil market intelligence” and “crude inventory report” and insight articles at #1 for “lpg exports”.
- 250%
Increase in enquiries.
- 30%
Increase in conversion rates.
- 4x
Growth in monthly organic traffic.
- #1
For “lpg exports”.
Minga London
