THE CHILDREN’S HOSPITAL CHARITY
322% Increase in traffic through organic search
THE BRIEF
The Children’s Hospital Charity needed to grow donations, event sign-ups and legacy giving from organic search. Organic visibility on high-intent terms was limited, and there were clear content gaps, meaning we weren’t appearing for many relevant searches across the user journey.
To combat these challenges, we started fresh and completely restructured our SEO and content approach. We rebuilt the keyword universe and intent map to ensure all relevant opportunities were covered. For example, we expanded clusters around “will gifts”, “charity donations”, and “charity events” to cover FAQs, how-tos, and regional/event specifics.
THE RESULTS
The results we drove for The Children’s Hospital have had a significant influx on the overall amount of online donations they receive – ultimately helping the charity continue to provide for ill and vulnerable children.
After supporting with technical fixes & onsite SEO, we saw significant growth in comparison to the previous period. Clicks increased by 320% and website donations also increased by 144% – all from free website traffic!
322%
Increase in traffic
144%
Increase in web donations
“Circulate have helped us to use our Google grant to create targeted digital advertising and worked hard to help us maximise this at a time when digital was the only option! We have regular catch ups and working with the team is really easy, they are really supportive and work hard to help us reach our goals.”
Caitlin Hallatt, The Children’s Hospital Charity
