BATHROOMS BY DESIGN
eCommerce SEO
71% Increase in leads through organic search
Bathrooms By Design is a prominent name in the bathroom retail industry, offering an innovative 3D design service that enables customers to visualise and plan their ideal bathrooms with the help of expert designers.
The objective was to increase awareness of this unique service and generate high-quality, conversion-ready leads through a more innovative, more efficient SEO strategy.
Although the brand was well known, its organic footprint lacked precise targeting and efficiency. There were gaps in topical coverage, missing intent-led content, and crawl issues from thin templates and weak architecture. Our goal was to rebuild the site’s information framework with a focus on intent, relevance, and scalability.
We restructured content into tightly themed hubs, segmenting by service type, supporter intent, and keyword specificity. This enhanced topical depth and aligned the user journey with richer, more relevant landing pages. Together, the strategy increased qualified organic sessions, improved rankings for priority terms, and created a sustainable foundation for future growth.
71%
Increase in leads
31%
Increase in keywords
“Great agency to work with. The team have managed our SEO campaigns for the last 6 months and we’ve seen better results than the previous agencies we’ve used”
Sam Colwill, Bathrooms By Design
Academy.
Hosted by our founder, Danny Daley, the Born to Be Found SEO Academy gives ambitious brands and marketers a place to strengthen their understanding of search marketing in the ever-evolving world of AI.