OpenAI launched Businesses in ChatGPT on 10 November 2026, letting companies claim a profile and see their mentions and clicks.
OpenAI launched Businesses in ChatGPT on 10 November 2026, a beta that lets companies claim their business inside ChatGPT, keep their details up to date and see how often they’re mentioned and clicked. Any eligible business in a country where ChatGPT is available can claim a profile through the new Business Hub, according to OpenAI’s announcement.
Our view: this is the moment AI answers stop being a black box. For the first time there’s a first-party number for how visible you are in ChatGPT, and plenty of UK businesses are about to find out it’s close to zero. Claiming the profile is the easy part. Being worth recommending is the work.
Updated 12 November 2026. The product is in beta, so features and eligibility may change.
What OpenAI has launched
Businesses in ChatGPT is a set of tools for companies, run from a site called Business Hub. OpenAI says it gives businesses a way to reach the 1.2 billion people it says use ChatGPT each week. There are three parts:
- Claim your business. Once verified, you can update key details and add product feeds with pricing and availability.
- Insights. Aggregated figures on how people engage with you in ChatGPT: the number of mentions, website clicks and “discovery topics”, which are the common themes in conversations where your website is cited.
- Business Agents. A chat assistant built on your own information that people can open from your ChatGPT profile. These are only open to eligible ecommerce and online service businesses in the US for now.
When we wrote about this on 8 November, it had only been spotted in testing as a claim your business tool. It’s now official and live.
Who can use it in the UK
UK businesses can claim a profile and see insights now, as long as they meet OpenAI’s eligibility rules. OpenAI says any eligible business located where ChatGPT is available can claim through Business Hub. Business Agents are a different story: they’re US only at launch, and OpenAI says it plans to expand to more markets and categories over time.
Search Engine Roundtable reported that verification works by a text or call to your main business number, or by adding a DNS record. Its editor also noticed no data straight after claiming, so don’t expect figures on day one. OpenAI says insights only appear once there are enough conversations to meet its privacy thresholds.
What the numbers will and won’t tell you
The mentions figure is the useful one. It’s the closest thing yet to an official share of voice for AI answers, and it lines up with the idea of share of model, measuring how often AI names your brand. Discovery topics are the second gem, because they show which questions you’re already being cited for.
Treat the clicks figure with care. The tooltip on the metric, as reported by Search Engine Roundtable, says clicks don’t confirm website visits or conversions. Check them against your analytics before you report them to a board.
What OpenAI hasn’t said matters too. Nothing in the announcement says that claiming a profile makes ChatGPT recommend you more often. Accurate details help ChatGPT describe you correctly. They don’t make you the answer.
Hype versus reality
The hype: “claim your profile and you’ll appear in ChatGPT”. There’s no evidence for that. ChatGPT still decides who to mention from what it finds across the web, which is why AI so often cites review sites instead of your own website.
The reality: this is a measurement tool and a data feed. It tells you where you stand and lets you correct the facts. OpenAI also lets businesses sponsor their Business Agent, and those placements are labelled as sponsored. That makes earned visibility, the mentions you get because you’re the best answer, more valuable rather than less. We covered the same point when ChatGPT started showing ads.
Three things worth doing this week
- Claim your business. Do it before someone else tries to. Search Engine Roundtable has already raised the risk of listings being hijacked. Use the DNS route if your team can, as it ties the claim to your domain.
- Get your facts straight everywhere. Make your name, services, locations and prices match across your site, Google Business Profile and review sites. ChatGPT pulls from all of them.
- Set a baseline. Once insights appear, note your mentions and discovery topics each month. If the topics you sell aren’t there, that’s your content and PR plan for the next quarter.
How to check whether ChatGPT already mentions you
You don’t have to wait for Business Hub data. Ask ChatGPT the questions your buyers ask, such as “best B2B SEO agency in Leeds” or “who can help with fintech compliance content”, and note who it names and which pages it cites. Our free AI visibility check does a quick version of this for you.
If your brand is missing, the fix is the same as it was last week: pages that answer buyer questions clearly, third-party mentions in places AI trusts, and a site AI crawlers can read. That’s the work our AI SEO agency team does every day.
What we still don’t know
OpenAI hasn’t published the full eligibility rules for UK businesses, how mentions are counted, or whether profile data feeds into how ChatGPT ranks businesses. We’ll update this post as details come out.
Want to know where you stand in ChatGPT and Google’s AI answers? Book a free strategy session and we’ll walk you through it.
Related reading: our guides to getting cited by ChatGPT and what an LLM is, in plain English.
Common questions
What is ChatGPT Business Hub?
Business Hub is where businesses manage Businesses in ChatGPT, a beta OpenAI launched on 10 November 2026. It lets you claim your business, update your details and see aggregated insights such as mentions, website clicks and discovery topics.
Can UK businesses claim their business in ChatGPT?
Yes, if they meet OpenAI’s eligibility rules. OpenAI says any eligible business located where ChatGPT is available can claim through Business Hub. Business Agents are only open to eligible ecommerce and online service businesses in the US at launch.
Does claiming my business make ChatGPT recommend me more?
OpenAI hasn’t said so. Claiming helps ChatGPT describe you accurately, but whether you’re recommended still depends on how well your content answers questions and how often trusted sites mention you.
Are ChatGPT website clicks the same as visits?
No. The click metric counts recorded clicks on links to your site in ChatGPT, and the tooltip notes that clicks don’t confirm visits or conversions. Check the figures against your own analytics.
