Overview.
Corndel is a UK professional training provider and a trusted name in education. We ran a full site audit, content migration, redirect mapping and content launch plan as it moved to a modern CMS.
The objective.
Migrations are where sites usually lose ground. The goal was to move the brand without giving up any of the authority it had spent years building, across backlinks, non-branded visibility, performance and indexation.
Our approach.
A five-step migration plan built around four risks: audit first, then migrate, then launch and monitor closely.
A migration plan built around four risks.
Backlink equity, non-branded visibility, UX and performance, and indexation. We built a five-step SEO migration plan so every one was covered before anything moved.
Audit first. Then move. Then launch.
A full audit showed which pages, links and rankings carried the authority. Then we ran the content migration, including a complex set of redirects, and set out a launch plan for new content.
What we delivered
- Full site audit
- Content migration and redirects
- New content launch plan
- Post-launch monitoring
Watched until Google settled.
Organic traffic stayed steady after go-live with no ranking volatility. Google picked up the redirects as expected, Core Web Vitals improved across key templates, and indexed pages consolidated cleanly.
The results.
There was no loss in authority or referring domains, and Domain Authority rose from 40 to 50. Over 540 tracked keywords held through launch with zero critical issues, and the average sitewide performance score rose by 14.87 points.
- 0%
Loss in Domain Authority or referring domains.
- 50
Domain Authority, up from 40.
- 540+
Tracked keywords held stable through launch.
- +14.87
Points on the average sitewide performance score.
- 2K+
Extra monthly clicks identified for the next phase.
- 0
Critical issues found after launch.
They delivered a full site audit, content migration and a new content launch plan in under a month, and the website is already performing far better from a technical SEO standpoint. They are also approachable, easy to work with and highly responsive. A talented team who make collaboration straightforward and enjoyable.
The Children’s Hospital
