Social Search Agency

We’re an SEO agency, so we treat these platforms as what they are: search engines with a different results page. Your buyers search TikTok, YouTube and Reddit before they open Google.

Almost 40% of Gen Z search TikTok before Google, so if your brand isn’t there, the shortlist is made before you even get a look in.

What we build

The signals that decide whether a platform surfaces you

Social search audit

How discoverable your profiles and content already are. Keyword use in bios and captions, hashtag and tagging strategy and engagement are measured against your competitors.

Profile optimisation

Your profile should work as hard as your content. Keyword-led bios, a clear value proposition, links built for clicks and branding that holds across platforms.

Keyword and hashtag research

Trending keywords in your niche. We find the hashtags and trends performing on social before your competitors do.

Content built to rank

Short-form video for TikTok, Reels and Shorts. We write captions for engagement and search, all produced in a calendar aligned with trends and buying intent.

Video SEO and metadata

Titles, descriptions and tags set up for reach with captions written so the platform understands what the video is actually about. We optimise your site like we would our own.

Authority and trust

Platforms favour credible accounts. We build that with expert-led posts, reviews, user-generated content and engagement that compounds.

Trusted by leading brands

Case studyPRYA

PRYA. 45% increase in organic product revenue.

PRYA saw a 45% increase in organic product revenue after we optimised their social search presence. Here's how we uplifted their social strategy.

Read the case study

Almost 50% of Gen Z use TikTok for product discovery

Discovery now starts inside the feed. The brands that get found there are the ones whose entire platform is built for search.

Platform search is becoming conversational

Social platforms are search engines

TikTok and Instagram stopped being places people only scroll. They’re where buyers ask questions, compare products and check whether a brand is worth trusting.

Treated like search, because it is

Social search optimisation treats those platforms like search engines, because that is how people now use them. We research the phrases your buyers type into the in-app search bar, then structure profiles, captions, on-screen text and metadata around them.

Measured next to the rest of search

Then we measure what gets found and what it’s worth, so social reports next to the rest of your search performance.

Why trust us with it

Why we treat social platforms as search engines

Discovery starts on TikTok

A large share of product discovery now starts inside TikTok, Instagram and YouTube rather than Google, and those platforms run their own ranking systems with their own signals. Treating them as broadcast channels and wondering why nobody finds you is the common mistake. The work is closer to SEO than to social media management: what people type, what the platform surfaces for it, and whether your content answers it in the first few seconds.

Not a content calendar

That means the deliverables look different from a content calendar. We research what your buyers actually search inside each platform, map which of those terms you can realistically win, and write for the way each platform reads a caption, a title and on-screen text. The measurement is search-led too: impressions from search rather than the feed, and what those visits do afterwards.

We work with your creators

We work alongside whoever makes your content rather than replacing them. In most cases the footage already exists and the problem is that it was never written to be found. Briefing the person who films it is usually faster and cheaper than us producing everything from scratch.

No promises of virality

What we will not do is promise virality. Reach on these platforms is volatile in a way search results are not, and a social search agency forecasting a view count is guessing. What we can commit to is coverage of the terms your buyers use, and a steady improvement in how often you appear for them.

No paid social

We do not run paid social, so nothing in this scope depends on media spend.

Everything else that gets you found

SEO agency

Technical SEO

Our Technical SEO expertise helps you maximise the reach of your website in organic search through improved crawling and indexation of high-quality content.

Visit Technical SEO

Data Insights

We define exactly who your search presence is built for, so every decision that follows is designed to attract people capable of engaging, converting and driving real business value.

Visit Data Insights

Google Search

When your audience moves from AI answers to deeper research, we make sure your brand dominates the traditional results page.

Visit SEO agency

AI Search

We build content around real questions and clear, authoritative answers, structured so AI models recognise, trust and recommend your brand.

Visit AI SEO agency

Digital PR

Stories the press actually wants, and the links and brand mentions that follow, supporting SEO growth and long term brand value at the same time.

Visit Digital PR

Conversion

We analyse behaviour, remove friction and tighten your funnels so more visitors convert. Higher sales, higher ROI and a website that works as hard as your marketing.

Visit Conversion

Reporting

We show you what’s working, and what isn’t

Our own industry-leading reporting suite tracks the whole strategy across Google and every major AI platform. You see where you’re moving, what’s driving it, and what we’re changing.

Scroll to move through the report. Demo data.

AI searchAI referral traffic

Visits sent by AI platforms, month by month · from Google Analytics

1,284visits from AI platforms in October213% year on year

ChatGPT61%

Perplexity18%

Gemini12%

Copilot6%

Claude3%

Nov410Dec455Jan520Feb498Mar610Apr690May742Jun815Jul930Aug1,010Sep1,150Oct1,284 visits

1,284 visits

NovDecJanFebMarAprMayJunJulAugSepOct

Circulate × Your brand · October report22 / 34

ConversionsOctober conversions1–31 Oct, compared with October 2025

Conversion rate12.4%+1.6 pts

October 2025912conversions

1,43557% year on year

Where they came from

Form submissions612

Phone clicks391

Strategy calls booked248

Demo requests184

October 2025 · 912Growth this year · +523

Across every assistant trackedVisibility

Prompts checked 1–31 Oct · compared with September, month on monthImprovedDeclined

Brand mentionsAI search

214

18%from 181 in September

Answers naming youAI search

31%

9 ptsfrom 22% in September

Times your site was citedAI search

118

24%from 95 in September

Prompts trackedAI search

240

40 addedfrom 200 in September

Competitors trackedAI search

2 addedfrom 4 in September

Answers analysedAI search

640

7%from 600 in September

Average position in answersAI search

3.4

Holdingfrom 3.3 in September

AI Overview citationsGoogle

3from 15 in September

Circulate × Your brand · October report24 / 34

Assistants and competitorsWho named you

Prompts checked 1–31 Oct · compared with September, month on monthYouOthers

Assistants

Gemini96

36% of 266 answers

ChatGPT71

27% of 263 answers

Perplexity47

18% of 261 answers

Share of answers across competitors

Competitor A268

37% of mentions

Your brand (you)214

29% of mentions

Competitor B112

15% of mentions

Competitor C58

8% of mentions

Competitor D44

6% of mentions

Competitor E38

5% of mentions

Circulate × Your brand · October report29 / 34

Visibility by assistantPrompts you appeared in

Prompts checked 1–31 Oct · compared with September, month on month

PromptVisible onSentimentCheckedChange

Best [your service] provider in the UKGPTGEMPPXPositive6New

[Your brand] vs [competitor]GPTGEMPPXPositive6+1 answer

Top alternatives to [competitor]GPTGEMPPXNeutral6+2 answers

Is [your brand] worth it?GPTGEMPPXPositive6No change

Which [your service] provider is best for [use case]?GPTGEMPPXNot named6−1 answer

What does [your service] cost in the UK?GPTGEMPPXNeutral6No prior scan

[Your service] agency near meGPTGEMPPXPositive6+1 answer

Who are the leading [your service] companies?GPTGEMPPXNeutral6New

Is [competitor] better than [your brand]?GPTGEMPPXNeutral6No change

Circulate × Your brand · October report25 / 34

AudienceWhere your audience is

1–31 Oct · from Google AnalyticsMost visitsSome visitsNo visits

41%of visits came from the United Kingdom, out of 32 countries sending traffic.

Sessions by country

United Kingdom41%

United States18%

Ireland7%

Germany6%

Netherlands5%

Australia4%

Circulate × Your brand · October report12 / 34

Site healthTechnical SEO

PageSpeed and crawl data · compared with last monthGoodNeeds workPoor

Mobile PageSpeedPageSpeed

82/100Needs work+11 month on month

Desktop PageSpeedPageSpeed

97/100Good+4 month on month

Crawl healthSite audit

94/100Good+6 month on month

Largest contentful paintMobile

2.9sNeeds work−0.8s month on month

Interaction to next paintMobile

140msGood

Cumulative layout shiftMobile

0.02Good

Pages with errorsSite audit

3GoodDown from 41

Circulate × Your brand · October report18 / 34

Demo data. Your report uses your prompts, your competitors and your numbers.

Frequently asked questions

What is social search optimisation?

Making profiles and content more discoverable in search results within platforms like TikTok and Instagram. Platform search is becoming a genuine rival to Google for early-stage discovery. Brands that show up there are the ones utilising SEO effectively.

How is this different from traditional SEO?

Social search focuses on hashtags, captions and engagement signals rather than backlinks and long-form content.

What is TikTok SEO?

TikTok SEO is the practice of making your profile and content discoverable in TikTok’s own search results, with keywords, captions and hashtags optimised the way you’d optimise a webpage for Google.

Does social search really drive conversions?

Optimising for social search improves top-of-funnel visibility, which drives awareness and leads, especially when paired with a strong overall SEO strategy.

Which platforms matter most for social search?

TikTok, Instagram and YouTube dominate right now, though LinkedIn and Pinterest matter for specific audiences.

How soon will I see results?

Engagement improvements can show within weeks, with steady discoverability gains over three to six months.

What results can I expect from social search?

On the social side, you can expect your profile and content to rank higher and become easier to find in social searches. As your visibility grows, you’ll likely see more followers and engagement. On the business side, we focus on what matters most: driving traffic from social platforms to your website, increasing branded search volume and generating enquiries.

How is social SEO different from social media marketing?

A social media marketing agency manages your accounts, creates content, posts updates and handles your community. Social search optimisation is more focused and works alongside those services. We ensure the content you or your social team already post is set up to be found.

How much does social search optimisation cost?

We don’t offer social search as a separate package. We operate on a fixed retainer basis, pairing our social search services with our other 6 pillars for SEO domination. Once we understand your business, we’ll know what your brand needs and what we need to do to deliver it.

How much does social search cost?

We scope every retainer to your site, so there’s no price list. We do not run paid social, so nothing in the scope depends on media spend. Where you already have someone producing content, the cost is lower, because we brief and optimise rather than produce, and that is usually the faster route anyway.

Start with a free strategy session

We’ll look at what you rank for, where competitors are winning instead, and what is worth fixing first. No charge, and the findings are yours either way.

Book a free strategy session