B2B SEO Agency

Lower volume, higher value. Search built for long decisions and multiple decision makers.

Trustpilot

B2B search isn’t transactional, it’s complex, considered and decided by a committee, so your search strategy has to work the same way.

What we build

The work that builds a qualified B2B pipeline

Commercially focused keywords

Plenty of agencies chase volume that never turns into revenue. We deliberately target the lower volume, higher value searches your actual buyers use.

Funnel-aligned content

Authoritative resources matched to each stage of a corporate sales cycle, from deep educational assets early to the comparison material that gets a deal over the line.

Clarity on complex services

Niche enterprise propositions struggle to get visibility because nobody can tell what they do. We translate technical offerings into something users and search engines both understand. We do the same for regulated and technical niches, including cyber security SEO.

Built for buying groups

Corporate decisions rarely rest with one person. We build content that answers the different stakeholders who have to sign off, not just the one who searched.

International and multi-service

Campaigns that span borders, service streams and languages, structured so authority is not fragmented across a dozen versions of the same page.

Working with your team

We work alongside in-house marketing and sales so SEO lines up with wider campaigns, goals and reporting, and we handle the heavy lifting rather than adding to your list.

Trusted by leading brands

Case studyExclusive Networks

Exclusive Networks. 2x organic traffic, and more valuable with it.

A global technology distributor in a period of explosive growth, with users landing on the site and leaving again. We consolidated the vendor sites and rebuilt the structure. Organic traffic more than doubled, and visitors stayed longer and went deeper.

Read the case study

In B2B, ten right visitors beat a thousand. Optimising for traffic is optimising for the wrong number.

Your buyers shortlist before they ever contact you

Decisions start before the form

Most of a B2B decision now happens before anyone fills in a form. Research, comparison and shortlisting run through search and increasingly through AI assistants, with no chance for you to intervene.

A proposition AI can read

We make sure your proposition is legible at that stage. Clear service definitions, structured data and authority signals that put you on the shortlist rather than in the also-rans.

Measured on pipeline

The measurement follows suit. Qualified enquiries and pipeline contribution rather than session counts.

Our expertise

Google Search

When your audience moves from AI answers to deeper research, we make sure your brand dominates the traditional results page.

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Technical SEO

Our Technical SEO expertise helps you maximise the reach of your website in organic search through improved crawling and indexation of high-quality content.

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Data Insights

We define exactly who your search presence is built for, so every decision that follows is designed to attract people capable of engaging, converting and driving real business value.

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AI Search

We build content around real questions and clear, authoritative answers, structured so AI models recognise, trust and recommend your brand.

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Social Search

Social Search makes your brand genuinely searchable and discoverable in the places modern audiences now turn to for answers, recommendations and inspiration.

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Digital PR

Stories the press actually wants, and the links and brand mentions that follow, supporting SEO growth and long term brand value at the same time.

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Conversion

We analyse behaviour, remove friction and tighten your funnels so more visitors convert. Higher sales, higher ROI and a website that works as hard as your marketing.

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Frequently asked questions

What makes B2B SEO different to B2C?

Volumes are smaller and the value per visit is far higher. A term with 90 searches a month can be worth more than one with 9,000 if those 90 are procurement managers with a budget. So the work is about intent and qualification, and success looks like fewer, better enquiries.

Can you work with niche or technical service areas?

Yes. Niche and technical service areas are where B2B SEO works best, because the competition is thinner and the buyers are specific about what they need. We spend the first weeks learning the language your market actually uses, usually from your sales team rather than a keyword tool.

Do you support international campaigns?

Yes. We run international B2B programmes with hreflang, proper market-by-market keyword work and localisation rather than translation. Copy translated straight from English tends to rank for nothing, because the terms buyers use in each market are rarely direct equivalents.

Will you work with our internal marketing and sales teams?

We ask to. Sales know the objections that come up on every call and the language buyers actually use, and both belong on the site. Marketing know the campaign calendar the content has to fit. A half hour with each is usually worth more than a week of desk research.

What investment is typical for B2B SEO?

We scope every retainer to your site, so there’s no price list. B2B programmes tend to be steadier than ecommerce ones, since the page count is lower and the work is depth rather than scale. The exception is a site facing a migration or a structural problem, where the first quarter costs more and the rest costs less.

Our search volumes are tiny. Is SEO still worth it?

Usually yes. Low volume terms are cheap to win, and in B2B they convert at rates that make the maths work on a handful of visits a month. Exclusive Networks doubled organic traffic through structure alone. The question to ask is what one new client is worth, not how many people are searching.

How do you reach a buying group rather than one person?

By writing for each role that touches the decision. The practitioner searches for how something works, the manager for comparisons, finance for cost and risk. Those are different pages and different terms. Covering only one of them is why deals stall after the first conversation.

How do you connect rankings to pipeline?

We tie landing pages and entry terms to opportunities in your CRM, so reporting shows which content produced pipeline rather than which post got read. It needs your CRM connected properly, which is often the first thing we fix. Until that’s in place, organic gets credited to direct traffic and looks weaker than it is.

Start with a free strategy session

We’ll look at what you rank for, where competitors are winning instead, and what is worth fixing first. No charge, and the findings are yours either way.

Book a free strategy session