Digital PR Agency
Digital PR is the half of SEO that happens off your website, so we run it as one job with the rest. If nobody is writing about your brand, search has nothing to trust.
Recognition is what makes everything else in search carry further. We build authority because momentum comes from being known, not from publishing more.
We earn the coverage, the links and the mentions that make you the obvious answer.
What we build
The signals that decide whether search engines trust you
Earned coverage
Placements in publications your buyers and search engines already read. We go after relevance and authority over volume to connect you with authoritative sources.
Editorial links
Links inside real stories, in context, earned through credibility rather than bought or placed. Every link should be relevant and genuine.
Brand mentions
Unlinked references still count. We build the mentions that search engines read as evidence that your brand is worth surfacing.
Expert positioning
Your people set up as credible sources, so journalists come back to you instead of a competitor. We optimise not just content but author profiles to position you as thought leaders.
Data and research
Original data that gives a journalist a reason to publish. Genuine insights will always go further than opinions in getting their attention.
Commercial relevance
Coverage pointed at the pages that sell, so authority lands where it changes revenue.
Trusted by leading brands
One channel, seven parts
Everything else that gets you found
Technical SEO
Our Technical SEO expertise helps you maximise the reach of your website in organic search through improved crawling and indexation of high-quality content.
Data Insights
We define exactly who your search presence is built for, so every decision that follows is designed to attract people capable of engaging, converting and driving real business value.
Google Search
When your audience moves from AI answers to deeper research, we make sure your brand dominates the traditional results page.
AI Search
We build content around real questions and clear, authoritative answers, structured so AI models recognise, trust and recommend your brand.
Social Search
Social Search makes your brand genuinely searchable and discoverable in the places modern audiences now turn to for answers, recommendations and inspiration.
Conversion
We analyse behaviour, remove friction and tighten your funnels so more visitors convert. Higher sales, higher ROI and a website that works as hard as your marketing.
AI assistants don’t just look at websites. They look for sources to quote.
AI answers name their sources. The brands that get named are the ones with authority built outside their own domain. They look at places an assistant already treats as credible in its answers.
Authority is what AI assistants cite
Assistants don’t rank sources, they choose them. What they choose is usually whatever the rest of the web already treats as credible.
That makes digital PR the lever. Coverage in the titles your buyers read, mentions next to the brands you compete with, and one consistent account of who you are across every site that describes you. Those are the signals a model has to work from when it decides who to name.
We earn the coverage, then track where your brand appears in generated answers and which stories put it there.
Peter Tyson
149%year on year revenue growth
A long established UK electronics retailer came to us with sprawling foundations and a slow site. We rebuilt them. Revenue rose 149% year on year and high intent keywords rose 17%.
Why trust us with it
What earned coverage has done for our clients
AYM asked us to beat their previous sales record over Black Friday. The work was not a link campaign bolted onto a promotion, it was coverage and SEO-led landing pages built together, with pre-sale email capture running through both. They broke their previous daily sales record by 251% and the campaign won best digital campaign at the industry awards.
The reason we run digital PR and technical work in the same team is that links move rankings fastest when the page they point at is already sound. Sending authority to a page that cannot hold a position wastes the coverage you worked for. If the pages are not ready, we would rather fix those first and start outreach a month later.
We will not guarantee placements. Journalists decide what runs, and any digital PR agency promising a fixed number of links from named titles is either buying them or hoping you do not check. What we commit to is the volume of outreach, the quality of the list and the standard of the story, and over a quarter that pattern holds even though any single pitch does not.
The stories that land come from data you own. A survey of your customers, a trend in your own numbers, an analysis of public data nobody has bothered to run. We will tell you early if the story you want to tell is not one a journalist will run, which is a more useful conversation than six weeks of silence.
Frequently asked questions
What is digital PR?
Digital PR is the work of earning online media coverage and editorial links through creative campaigns, data led stories and expert commentary. It builds brand strength and organic visibility at the same time.
Is link building the same as Digital PR?
They’re very different disciplines, but they work together well. Link building is the process of earning backlinks from other websites to your own. Not every link carries equal weight: the links that move rankings are contextual, natural and from relevant, high-authority sources. A well-run digital PR campaign can generate this as a byproduct of coverage.
Where does authority building come into proceedings?
Authority building is our name for digital PR and link acquisition run as one thing with the SEO strategy, rather than a separate campaign bolted on. It means earning coverage, links and mentions from titles that carry editorial weight, pointed at the pages that are ready to rank.
Why does digital PR matter for SEO?
Backlinks still matter, but authority goes beyond links alone. Digital PR builds trusted brand mentions, topical relevance and domain authority, all of which support stronger and more sustainable search performance.
How do you measure success?
We measure success by the quality and authority of the coverage earned, growth in high-quality referring domains & improvements in domain authority and brand recognition. We also look at the SEO impact on rankings, visibility, and organic performance.
How long before we see results?
Coverage can land inside the first campaign cycle. The search impact builds after that, as links and mentions are recrawled and the authority feeds through to rankings. Plan in quarters, not weeks.
Do you guarantee placements?
Anyone guaranteeing coverage is buying it. Bought links carry risk rather than authority. We commit to the campaign, the data behind it and the outreach, then report honestly on what it earned.
How much does digital PR cost?
We scope every retainer to your site, so there’s no price list. Digital PR is usually bought as part of a wider programme rather than alone, because links move rankings fastest when the pages they point at are already sound. If the pages aren’t ready, we’d rather fix those first and start the outreach a month later.
Let’s look at your authority
We’ll come back with where your coverage is and is not working, before you commit to anything.
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