FinTech SEO Agency
Organic traffic that turns into real transactions, in a sector where a click can cost £30.
Financial buyers do not act on a guess, and neither should your search strategy. In a YMYL sector, credibility is the ranking factor.
What we build
The work that earns trust in a regulated market
Brand and regulatory immersion
We start with your teams. Your product, your current marketing approach and the regulatory lines you work inside, so nothing we publish creates a problem downstream.
Search intent clustering
We analyse how decision makers actually search when they are evaluating financial software, and build against that rather than against a keyword export with no context.
Trust and authority auditing
Search engines apply heightened scrutiny to financial platforms. We run forensic audits against the Search Quality Rater Guidelines to find what is undermining your credibility.
Technical architecture
Dynamic JavaScript apps and multi-region URL structures break indexation quietly. We read the server logs to see what crawlers are really doing and rebuild from there.
Compliance without the bottleneck
Compliance protocols agreed at the start with your legal team, with approved language set before production, so review does not become the thing that stops publishing.
Revenue measurement
Not rankings for their own sake. Qualified enquiries, account opens and organic revenue, tied back to the pages and the terms that produced them.
Trusted by leading brands
What else we do
Search is bigger than one discipline
Organic SEO
Keywords that map to money, pages that deserve to rank, and links that earn their place.
AI search
Being the answer ChatGPT, Gemini and AI Overviews reach for, rather than the site they scroll past.
Conversion
Traffic is only half of it. We find where the money leaks out of the journey and fix the page, not the theory.
Digital PR
Stories the press actually wants, and the links and brand mentions that follow.
Data insights
Dashboards built around your goals rather than the tool’s defaults, so you can see what search is doing to the business.
Social search
Your buyers search TikTok, YouTube and Reddit before they reach Google. We make sure you turn up there too.
Some of these keywords cost £30 a click. You can also just rank for them.
Customer acquisition in financial services is brutally expensive. Terms like “best business account” or “cross-border payment gateway” carry costs that make organic position the cheaper long game by a distance.
In finance, AI answers are held to a higher bar
Your Money or Your Life content gets extra scrutiny from search engines and from the assistants built on top of them. Author credentials, data accuracy and site security all decide whether you are quotable.
We structure product, pricing and regulatory information so it can be read accurately, and make the expertise behind it visible rather than implied.
Measurement follows the money. Organic revenue and qualified enquiries, not impressions.
Octopus
267%increase in organic traffic
Investment firm Octopus came to us to build brand awareness across the UK. A full technical audit and focused SEO support lifted organic traffic by 267%.
Frequently asked questions
How does FinTech SEO differ from standard B2B or B2C SEO?
It has to meet Google’s Your Money or Your Life standards, which demand strict attention to site security, author credentials and data accuracy on top of everything else.
How quickly can we expect measurable organic revenue?
Technical fixes, indexation improvements and schema updates usually deliver ranking gains within 60 to 90 days, with revenue growth accelerating after that.
How do you handle compliance without slowing content down?
Compliance protocols are agreed at the start of the project. We work with your legal and compliance teams to set approved language before production rather than after it.
What technical problems are common in FinTech?
Crawl budget wasted on large dynamic URL structures, client-side rendering that blocks indexation, and multi-region architectures that fragment authority.
How do you measure ROI?
On commercial outcomes. Qualified enquiries, account opens and organic revenue, tracked back to the pages and search terms responsible.
Let’s look at your organic revenue
We’ll come back with what you rank for, what you are paying for that you could earn, and what is worth fixing first.
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