SEO Agency Derby

Bringing the Edge Since 2014
Your SEO Agency in Derby:

Trustpilot

We’re more than an SEO agency in Derby, we’re a partner that works as part of your team and stays focused on growing your business.

Why Circulate

Why work with Circulate on your SEO

A Commitment to Content

Well-written copy shouldn’t be impossible. Everything on your site should be written to grab attention and hold it. We are content experts who’ve brought our considerable knowledge to global brands and moved the needle for them. We can do the same for you.

Derby & Proud

We’re not just another agency. Your business needs someone who understands local SEO as much as they do Derby itself. We’ll get your business profile sorted so it appears at the top of Google Local Packs quickly. We get you optimised for key local search terms to have your business in front of the new customers that matter to you.

Technical SEO Expertise

Our Derby SEO team has technical experts ready to help with any site issues. If you’re planning a migration or expanding internationally, we can support you with technical SEO and a strategy built for you instead of a template you’re inserted into.

Bespoke Strategies

At Circulate, we don’t use guesswork or generic templates. Instead, we create custom SEO campaigns that match your business goals and are backed by real revenue data. Our approach covers everything from local keyword targeting and on-page optimisation to technical improvements. Want to see real results? You know who to call…

AI Visibility Report

Free. Eight questions. About two minutes.

64%

Your AI visibility score

AI answersDoes ChatGPT name you when buyers ask?
Google AI OverviewsAre you cited, or is a competitor?
Competitor shareWho AI recommends instead of you.
Your fix listThe three things worth fixing first.

Trusted by

Does AI recommend your business?

Your buyers ask ChatGPT, Gemini and Google AI before they ever reach your site. If you’re not in those answers, the enquiry goes to a competitor. Our free check shows you where you stand.

An instant score: answer eight quick questions and see where you stand straight away.
Five AI tools: ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews.
A personal report: our team sends your findings within one working day.
No hard sell: free, with no obligation.

Start the AI visibility check

Free, confidential and no obligation to proceed.

Free AI visibility check

How visible is your business in AI search?

Answer eight quick questions to get an instant score and the three things worth fixing first. It takes about two minutes.

Covers ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews
Instant score as soon as you finish
Optional free report from our team within one working day

Trusted by leading brands

The Derby SEO agency that global brands trust

We’re proud to be a leading digital marketing agency in Derby, providing aspirational businesses with tailored strategies that drive growth.

We work with local businesses looking to establish themselves online and market leaders who want to push their services further. We craft strategies that get the job done. As a trusted SEO agency in Derby, we specialise in on-page and technical services to help you succeed in an increasingly competitive market.

Case studyKoibird

Koibird. 294% increase in keywords, 41% more revenue.

A London fashion brand known for curated edits and bold seasonal collections, selling online and in-store. We combined technical fixes and landing page optimisation into one search strategy, refining content as the data came in. Site speed and mobile usability improved. Conversion tracking became far more accurate.

294%New keywords
41%Organic revenue

Case studyIn-House Furniture

In-House Furniture. 20,000 new users from a brand new launch.

We built search into the launch, from the site’s structure and speed to landing pages shaped around buyer intent.

20kNew users
500Email subscribers

Case studyBasil & Grape

Basil & Grape. #1 for local rankings within three months.

Basil & Grape wanted to be Croydon's number-one Italian restaurant. Here's how we got them there for multiple local keywords and achieved 5,000 new users.

5kNew users
#1Local searches
3,000+Monthly searches won

Reporting

We show you what’s working, and what isn’t

Our own industry-leading reporting suite tracks the whole strategy across Google and every major AI platform. You see where you’re moving, what’s driving it, and what we’re changing.

Scroll to move through the report. Demo data.

AI searchAI referral traffic

Visits sent by AI platforms, month by month · from Google Analytics

1,284visits from AI platforms in October213% year on year

ChatGPT61%

Perplexity18%

Gemini12%

Copilot6%

Claude3%

Nov410Dec455Jan520Feb498Mar610Apr690May742Jun815Jul930Aug1,010Sep1,150Oct1,284 visits

1,284 visits

NovDecJanFebMarAprMayJunJulAugSepOct

Circulate × Your brand · October report22 / 34

ConversionsOctober conversions1–31 Oct, compared with October 2025

Conversion rate12.4%+1.6 pts

October 2025912conversions

1,43557% year on year

Where they came from

Form submissions612

Phone clicks391

Strategy calls booked248

Demo requests184

October 2025 · 912Growth this year · +523

Across every assistant trackedVisibility

Prompts checked 1–31 Oct · compared with September, month on monthImprovedDeclined

Brand mentionsAI search

214

18%from 181 in September

Answers naming youAI search

31%

9 ptsfrom 22% in September

Times your site was citedAI search

118

24%from 95 in September

Prompts trackedAI search

240

40 addedfrom 200 in September

Competitors trackedAI search

2 addedfrom 4 in September

Answers analysedAI search

640

7%from 600 in September

Average position in answersAI search

3.4

Holdingfrom 3.3 in September

AI Overview citationsGoogle

3from 15 in September

Circulate × Your brand · October report24 / 34

Assistants and competitorsWho named you

Prompts checked 1–31 Oct · compared with September, month on monthYouOthers

Assistants

Gemini96

36% of 266 answers

ChatGPT71

27% of 263 answers

Perplexity47

18% of 261 answers

Share of answers across competitors

Competitor A268

37% of mentions

Your brand (you)214

29% of mentions

Competitor B112

15% of mentions

Competitor C58

8% of mentions

Competitor D44

6% of mentions

Competitor E38

5% of mentions

Circulate × Your brand · October report29 / 34

Visibility by assistantPrompts you appeared in

Prompts checked 1–31 Oct · compared with September, month on month

PromptVisible onSentimentCheckedChange

Best [your service] provider in the UKGPTGEMPPXPositive6New

[Your brand] vs [competitor]GPTGEMPPXPositive6+1 answer

Top alternatives to [competitor]GPTGEMPPXNeutral6+2 answers

Is [your brand] worth it?GPTGEMPPXPositive6No change

Which [your service] provider is best for [use case]?GPTGEMPPXNot named6−1 answer

What does [your service] cost in the UK?GPTGEMPPXNeutral6No prior scan

[Your service] agency near meGPTGEMPPXPositive6+1 answer

Who are the leading [your service] companies?GPTGEMPPXNeutral6New

Is [competitor] better than [your brand]?GPTGEMPPXNeutral6No change

Circulate × Your brand · October report25 / 34

AudienceWhere your audience is

1–31 Oct · from Google AnalyticsMost visitsSome visitsNo visits

41%of visits came from the United Kingdom, out of 32 countries sending traffic.

Sessions by country

United Kingdom41%

United States18%

Ireland7%

Germany6%

Netherlands5%

Australia4%

Circulate × Your brand · October report12 / 34

Site healthTechnical SEO

PageSpeed and crawl data · compared with last monthGoodNeeds workPoor

Mobile PageSpeedPageSpeed

82/100Needs work+11 month on month

Desktop PageSpeedPageSpeed

97/100Good+4 month on month

Crawl healthSite audit

94/100Good+6 month on month

Largest contentful paintMobile

2.9sNeeds work−0.8s month on month

Interaction to next paintMobile

140msGood

Cumulative layout shiftMobile

0.02Good

Pages with errorsSite audit

3GoodDown from 41

Circulate × Your brand · October report18 / 34

Demo data. Your report uses your prompts, your competitors and your numbers.

SEO in Derby: your questions answered

What does an SEO agency in Derby do?

We handle technical SEO, content, digital PR and AI search as one plan, aimed at the terms that bring Derby buyers to you rather than vanity traffic. Most Derby briefs involve a site that has never had the technical groundwork done properly, so that is where we start. From there we build content around real buying intent and earn the authority that makes search engines and AI assistants treat you as a safe answer. You get the same senior team throughout.

How much does SEO in Derby cost?

Every retainer is scoped to what your site actually needs. We audit first, then give Derby clients a fixed monthly figure so the cost stays predictable. If we think a smaller budget would not move your terms, we will tell you before you commit rather than after.

How long does Derby SEO take to work?

Technical improvements move fast, often inside a month. Competitive terms usually take three to six months of steady work, and less contested Derby terms often land sooner than that. We plan in quarters and report monthly on enquiries as well as positions, so progress is visible from early on.

Do you only cover Derby?

No. Derby and the wider East Midlands are a big part of our book, but we work nationally and internationally, with the same team on every account.

Start with a free strategy session

We’ll look at what you rank for, where competitors are winning instead, and what is worth fixing first. No charge, and the findings are yours either way.

Book a free strategy session

Where we work

International SEO delivery

Sheffield Manchester Leeds Newcastle Derby London Brighton Barcelona New York Toronto Chicago Melbourne